One of the things I first fell in love with from Smashbox was their lipgloss. Got to say, that love hasn't faded! I don't go around buying every gloss ever because I'd never use them all, but I do have a small selection with 14 shades:

Why do I love these? How MUCH do I love these?

Follow up:

I absolutely adore that these are quite non-sticky. Yet, they still last respectably on my lips. I've yet to try the latest long wear glosses from them, but you can bet I'm intrigued! These do NOT dry out my lips as some glosses (ahem, I'm looking at some stickier ones) are often prone to do. I absolutely adore that there are a number of options that are NOT FROSTY (who needs frost 24/7!?) and that there are several option as far as opacity is concerned; I promise you, while there are the standard sheer glosses, some of these are quite deliciously opaque.

Draft, Champagne, Desire, Flatter, Pixel; Gleam, Blaze, Runway, Prep, Cosmo; Couture, Starlit, Pout, Afterglow

Smashbox is absolutely one of my favourite brands for lipgloss. A few of my tubes are on their last precious drops (plastic wiper thing removed and all!). Pout is my personal favourite pale pink lipgloss ever in the history of the world, by the way. Just putting that out there. All of my full-size tubes are the older-style packaging with doe foot applicators, but newer tubes are longer, shinier and have brush applicators - score! I love brush applicators!

Basically, if you've never given their glosses a shot, I definitely say go for it. Only down side I can think of is that they aren't the cheapest option ever (but they make me happy enough I'll spend the few extra dollars!).