Sorry, the title is cheesy, I know. So here's the deal: you've heard about the upcoming Tabloid Beauty collection and read the colour story, but do you know what the deal is with it?

I sure didn't!

What's going on here is that MAC has had a number of their claims behind their products verified by clinical research. They are going to be releasing these items with proven claims as the Tabloid Beauty collection, and the items will have a new sleeve over the box printed up with cute graphics to reflect the "Tabloid Beauty" title. It will be a flat displayer akin to the Viva Glam display, and will have one tester per product, including only one shade of the longwear lip colour (this will be the best selling shade at that particular vendor).

Want to know what the claims are?

Follow up:

• Pro Longwear Lipcolour - Clinical tests show Long wearing - 8 hours of wear; non feathering up to 8 hours, non transfer
• Penultimate Eyeliner - Clinical tests show "Extremely Long Wear", 12 hours
  Plush Lash - Clinical tests show 112% increase in fullness, 125% increase in curl
• Prep + Prime Refined Zone, Clinical tests show an immediate reduction in the look of visible pores by 37% and overtime, this product reduces clogged pores by over 25%. The appearance of pore size shrinks almost 2/3's their original size
• Prep + Prime Line filler improves firmness and visible lifting, with visibly diminished lines in 8 weeks

What say you?