Sorry, the title is cheesy, I know. So here's the deal: you've heard about the upcoming Tabloid Beauty collection and read the colour story, but do you know what the deal is with it?

I sure didn't!

What's going on here is that MAC has had a number of their claims behind their products verified by clinical research. They are going to be releasing these items with proven claims as the Tabloid Beauty collection, and the items will have a new sleeve over the box printed up with cute graphics to reflect the "Tabloid Beauty" title. It will be a flat displayer akin to the Viva Glam display, and will have one tester per product, including only one shade of the longwear lip colour (this will be the best selling shade at that particular vendor).

Want to know what the claims are?

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What's this? The promise of a delicious new formula of shadow that is silky smooth, without fallout, and up to 40% blingier than what Urban Decay already gives us? In 9 new shades!? Wallet, we need to talk.

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Yes, it's old news that Gaga and Cyndi Lauper are doing Viva Glam for MAC. What's not old news? Pictures!

I'm curious about how the shade on Lauper compares to existing Viva Glam shades, but I definitely enjoy that pink on Gaga! To see a bigger version of the image, click on.

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I have some whisperings for you, my loves! I don't have concrete info yet, but word is that come late January/early February, there will be a collection called something along the lines of "Pop Colour". What will be in this collection? Eyeshadows.

Pro eyeshadows.

Yes, that's right, pro shadows will finally be available at least for a limited time at all locations. One of the shadows will be Atlantic Blue, and some may become permanent at stores.

I'm dying to hear more about this, but so excited as this is my long-standing MAC dream!

I've been told that Germany will not be getting the Fall Trend 09 collection and that MAC in High Def will be pro only in Germany. Sorry to anyone this may disappoint!

Hello all! Sorry about the absence the last couple days, but oddly both Ally and I have been sick. In the meantime, here's where you'll find Illamasqua popping up this fall :

California
Fashion Valley, San Diego
Hollywood and Highland, Hollywood
Manhattan Village, Manhattan Beach
Powell Street, San Francisco
Santa Monica, Santa Monica
South Coast Plaza, Costa Mesa

District of Columbia
Georgetown, Washington D.C.

Florida
Boca Town Center, Boca Raton
Dadeland, Miami
Florida Mall, Orlando
South Beach, Miami

Georgia
Lenox Square, Atlanta

Hawaii
Ala Moana, Honolulu

Massachusetts
Prudential Center, Boston

Nevada
Venetian Resort & Hotel, Las Vegas

New York
34th Street, New York City
Fifth Avenue, New York City
711 Lexington, New York City
76th and Broadway, New York City
Roosevelt Field, New York City
SOHO, New York City
Times Square, New York City
Union Square, New York City
Westchester, White Plains

Washington
Downtown Seattle, Seattle

Woooooo! This'll be going down starting mid-September and ought to take no more than a month.

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MAC Holiday 2009: Magic, Mirth and Mischief

This collection will hit all MAC locations on October 15th, 2009.

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MrsMay has passed along some snippets about the holiday collections, so I thought I'd share! Please keep in mind these have the Australian release dates, so you can expect the North American dates to be about 2-3 weeks earlier.

Magic, Mirth & Mischief Colour Story - 2nd November (AU)

Mineralised Eyeshadow Duos x 6
Softsparkle Eye Pencils x 2
Lipsticks x 4
Dazzleglasses x 3
Cremesheen Glass x 3
Mineralised Blush x 2
Nail Lacquer x 2

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Since its launch in the UK last November, Illamasqua has caught fire with beauty aficionados thanks to its unique night-time make-up concept and extraordinary color range – and has now become the hottest, most buzzed-about brand in the industry. Thousands of professional make-up artists, club kids, beauty junkies, industry insiders and even cutting-edge celebrities like Sienna Miller, Lily Allen, Adele, Beth Ditto and Karen O. are clamoring for the newest, best and latest colors and textures from Illamasqua.

In fact, it’s this global demand for Illamasqua that prompted the brand to finally bring its top 200, best-selling products to the United States through Sephora, the ultimate beauty authority. Its much-anticipated debut will be at Sephora’s newest location, 5 Times Square, on July 31st, as well as on Sephora.com. 26 additional Sephora stores throughout the country will carry Illamasqua in October of this year.

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